Shining with success - yellow/black dominance
Superlatives are hard to beat. Yet Fischer was the most successful Nordic ski and boot brand for the third time in succession in the 11l12 season – and dominated it like never before. Four of the seven possible large crystal globes for the overall World Cup and ten of the 13 small globes for victory in the discipline World Cups were won by athletes who place their trust in equipment from the Nordic number one. In the Nordic disciplines 75% of the athletes made it to the podium with Fischer skis and 42% were also successful with Fischer boots throughout the season. The Austrian family-owned company likewise dominated the Biathlon World Championships, winning 58% of the ski and 35% of the boot medals.
For the Alpine division the season was unfortunately marked with setbacks: the list of injured athletes affected is long. As a result, Kalle Palander (FIN), Marc Gini (SUI), Julien Cousineau (CAN), Stephan Görgl (AUT), Ivica Kostelic (CRO) and Kathrin Hölzl (GER) were not in a position to repeat their positive results from previous years.
Nevertheless, at the end there were six victories during the season, 14 podium finishes in total, one crystal globe (Super Combined, Ivica Kostelic) and two further top-three placings in the discipline World Cup. Hence what was a shaky racing season finally ended with a successful tally.
At the 2012 ISPO fair Fischer stands out again with innovative products and concepts with the Vacuum Fit boot technology now being used for Alpine Comfort boots, too. Thanks to Hybrid technology Alpine skis can now be rockered at the push of a button. In the Nordic segment Fischer again proves its outstanding competence with the new cross-country boots and the Offtrack Cruising category, was launched as the new Nordic outdoor trend, is supported by a special online portal.
The financial year 11I12 closed with a 16 per cent increase in turnover.